I build, improve, and solve problems across the web.
~12 years of hands-on experience across UI development, WordPress, Shopify, PHP/MySQL, e-commerce, SEO & analytics, and modern web applications with React, TypeScript, and Next.js.
Capability, organized by what it lets me build.
Grouped by what each area lets me accomplish, not a technology logo wall.
Front-End & UI
Turning a design into a responsive, production-ready interface — this is the strongest and most consistent thread across 12 years of work.
- HTML, CSS, JavaScript, jQuery
- Responsive & mobile-first layouts
- Figma / PSD → code conversion
- Interactive components & landing pages
- Cross-browser & pixel-accurate implementation
WordPress
Custom themes, Elementor builds, and production maintenance on real, running sites — not just fresh installs.
- Custom theme & plugin development
- Elementor & custom Gutenberg blocks
- WooCommerce setup & customization
- Performance, security & SEO implementation
- Existing-site troubleshooting & upgrades
Shopify & E-commerce
Custom Liquid development and store operations for live, revenue-generating stores across multiple brands.
- Custom Liquid themes & sections
- Product & collection page development
- Shopify Markets & third-party app integration
- WooCommerce → Shopify re-platforming
- Ongoing store maintenance
SEO & Analytics
Technical SEO and measurement that clients can rely on — implementation, not just advice.
- Technical & on-page SEO
- Google Analytics (GA4)
- Google Tag Manager
- Google Ads (AdWords)
- Google Search Console
- Core Web Vitals & performance SEO
Back-End & Data
Comfortable below the visual layer — investigating data, fixing configuration, and integrating APIs when the front end isn't the actual problem.
- PHP & MySQL
- Database investigation & cleanup
- SQL queries & data relationships
- API & third-party service integration
- Application configuration
Modern Development
Applying the same production discipline to React, TypeScript, and Next.js — real interfaces, real codebases.
- React & TypeScript
- Next.js
- Tailwind CSS
- Component-driven UI architecture
- API-driven front-end applications
Hosting & Deployment
Comfortable with the full lifecycle, not just the front end — cloud servers, databases, domains, and the production issues that don't show up in a design file.
- DigitalOcean Droplets & server snapshots
- Domains, subdomains & DNS configuration
- SSL/HTTPS setup
- Database creation, restoration & migration
- Dev/production environment management
- Git & GitHub workflows
Twelve years of continuous, not abandoned, growth.
Problem-solving, not a screenshot gallery.
A WooCommerce → Shopify Re-Platform Without Losing Rankings
Led a full WooCommerce-to-Shopify migration for a live e-commerce brand, preserving SEO rankings and Core Web Vitals through the transition.
Turning a Figma File Into a Live Event Site Under Deadline
Converted a Figma design into a fully responsive Elementor-built WordPress site, including registration flows, on a fixed conference deadline.
Building a People-Management Interface in React & TypeScript
Contributed to a React/TypeScript people-management interface — data tables, search, drag-and-drop column management, and sticky headers — built from Figma.
A process built for existing systems, not just greenfield builds.
Understand
Before changing anything, understand the existing system, the actual problem, and what shouldn't be touched.
Design
Plan the interface, structure, or solution — with attention to typography, spacing, and hierarchy from the start.
Build
Implement using the technology the problem actually calls for, not the newest option available.
Debug
Investigate issues with real evidence — logs, code, database records, screenshots — not guesswork.
Improve
Refine for performance, usability, and maintainability once it works, not just until it works.
Questions clients usually ask first.
Do you only work with WordPress and Shopify?
No. WordPress and Shopify are two of my strongest platforms, but my actual range covers front-end development, PHP/MySQL, SEO and analytics, and modern development with React, TypeScript, and Next.js. I work across the full stack of a project — design through deployment — not just one CMS.
Are you experienced with React and Next.js, or still learning?
I'm actively building with React, TypeScript, and Next.js in production — this site is built in Next.js. I'm honest that this is newer than my 12 years with WordPress/Shopify, but it's applied, hands-on work, not tutorials.
Can you migrate a store from WooCommerce to Shopify without losing SEO rankings?
Yes — I've led a full WooCommerce-to-Shopify migration that preserved organic rankings and Core Web Vitals through the cutover, by mapping every URL and redirect before writing any theme code. See the full case study on the Work page.
Do you handle SEO and analytics, or only development?
Both. I implement technical SEO, GA4, Google Tag Manager, Google Ads conversion tracking, and Search Console setup — not just front-end code. One case study covers rebuilding measurement across five independently branded sites.
Can you fix or improve an existing site, not just build new ones?
Yes — this is actually where most of my value comes from. I regularly enter unfamiliar systems (production WordPress sites, legacy PHP, even a decade-old academic publishing platform) to diagnose and fix real problems without a full rebuild.
Are you available for remote or contract work?
Yes — I work remotely (based across the UK and India) and I'm open to freelance, contract, and ongoing engagements. I usually reply within 24 hours on weekdays.
Do you work solo, or as part of a team?
Both. I've worked inside existing development/marketing teams on parallel projects, and independently as the sole developer on freelance engagements — comfortable either way.
Let’s build something together.
Have a project in mind — a new build, a re-platform, or an existing site that needs fixing? I usually reply within 24 hours on weekdays.